Best Plugins for Newsletter in WordPress

Title: A Comprehensive Guide

Building and maintaining a strong email list is crucial for any website’s growth, and newsletters remain one of the most effective marketing tools for engaging your audience. WordPress, being the most popular content management system, offers a variety of plugins to help you create, send, and manage newsletters efficiently.

In this comprehensive guide, we’ll explore the best plugins for newsletter in WordPress and evaluate several top-performing options. We’ll cover features, pricing, ease of use, and provide tips to help you choose the right newsletter plugin based on your specific needs.

Why Do You Need a Newsletter Plugin for WordPress?

Before diving into the best newsletter plugins, it’s important to understand why you should use one in the first place. While third-party email marketing services like Mailchimp and Constant Contact are popular, integrating a plugin directly into your WordPress site offers several advantages:

1. Ease of Integration
   A WordPress plugin designed for newsletters integrates seamlessly with your website, allowing you to manage both your site and email list from one platform.
2. Customization
   Many plugins offer customization options that align with your website’s design and branding. This ensures that your emails reflect your site’s look and feel.
3. Cost-Effective
   While third-party email marketing services can be expensive as your subscriber base grows, many WordPress newsletter plugins offer free plans or more affordable options for smaller lists.
4. Data Control
   Using a newsletter plugin keeps your email subscriber data within WordPress, giving you more control over how your data is stored and used.
5. Advanced Features
   Many WordPress newsletter plugins come with advanced features like segmentation, A/B testing, and automation, which allow you to fine-tune your email campaigns.

Criteria for Choosing the Best Plugins for Newsletter in WordPress

Not all newsletter plugins are created equal. Here are some key criteria you should consider when choosing the best newsletter plugin for your WordPress site:

1. Ease of Use
   The plugin should be easy to install, set up, and use, even if you’re not a technical expert. A user-friendly interface and drag-and-drop builder are highly desirable.
2. Design Flexibility
   Look for plugins that offer pre-designed templates or easy customization options to match your brand’s style. A good selection of templates is also helpful for different types of newsletters.
3. Integration with Other Services
   The plugin should integrate with popular third-party services like CRMs, eCommerce platforms, or payment gateways. This is particularly important for businesses that rely on advanced email marketing workflows.
4. Email Deliverability
   High email deliverability ensures that your emails reach your subscribers’ inboxes and not their spam folders. The best plugins work with reputable email servers to improve deliverability.
5. Automation Features
   Automation is a time-saver. The plugin should allow you to set up automated workflows for things like welcome emails, birthday greetings, or drip campaigns.
6. Analytics
   Detailed reports on open rates, click rates, and bounce rates are essential for evaluating the success of your email campaigns. Make sure the plugin offers robust reporting features.
7. Pricing
   While many newsletter plugins offer free versions, premium options often include advanced features. Consider your budget and the size of your email list when evaluating pricing.

Now that we know what to look for, let’s dive into the best newsletter plugins for WordPress.

1. MailPoet

MailPoet is one of the most popular WordPress newsletter plugins available today, offering a full range of email marketing features directly within your WordPress dashboard. It allows you to build and send newsletters, create automated email sequences, and manage subscribers with ease.

• Key Features:
• Drag-and-drop email editor with built-in templates
• Email automation for welcome emails, post notifications, and product recommendations
• Subscriber management and segmentation
• Advanced analytics and reporting
• Integration with WooCommerce for eCommerce email marketing
• Sends emails using MailPoet’s own servers to improve deliverability
• Why It’s Great:
  MailPoet’s integration with WordPress is seamless, and its WooCommerce compatibility makes it perfect for eCommerce websites. It also supports sending emails directly through its own servers, which is beneficial for ensuring high deliverability rates.
• Pricing:
  MailPoet offers a free plan for up to 1,000 subscribers, with premium plans starting at around $13 per month, depending on your subscriber count.
• Best For:
  Bloggers, small business owners, and WooCommerce store owners who want an easy-to-use, all-in-one email marketing tool directly within WordPress.

2. Newsletter

Newsletter is another highly popular and feature-rich WordPress plugin for managing email marketing campaigns. It offers a range of options for creating and sending newsletters, along with subscriber management and reporting tools.

• Key Features:
• Visual email composer with drag-and-drop capabilities
• Unlimited subscribers and emails (free version)
• Integration with popular third-party services like Mailchimp, WooCommerce, and Contact Form 7
• Built-in analytics for tracking opens and clicks
• Customizable subscription forms and lists
• Extensions available for advanced functionality, like automated emails, segmentation, and tracking
• Why It’s Great:
  Newsletter is highly customizable, offering various extensions that allow you to expand its functionality based on your needs. The plugin also provides unlimited subscribers and emails, making it ideal for sites with growing email lists.
• Pricing:
  The core plugin is free, and premium extensions are available for advanced features. Pricing for extensions starts at $45 per year.
• Best For:
  Website owners who need a flexible and scalable email marketing tool with support for unlimited subscribers.

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3. Brevo(SedInblue)

Brevo is an all-in-one email marketing service that offers a dedicated WordPress plugin to help you manage your email campaigns directly from your WordPress dashboard. While it’s not purely a WordPress plugin, its integration with WordPress makes it a powerful choice for email marketing.

• Key Features:
• Drag-and-drop email builder with customizable templates
• Email automation for abandoned carts, product recommendations, and post-purchase follow-ups
• Transactional emails for WooCommerce store owners
• Built-in CRM for managing contacts
• Advanced segmentation and personalization options
• SMS marketing and landing page creation tools
• Why It’s Great:
  Sendinblue is more than just an email marketing plugin—it’s a full-featured marketing platform. It combines email, SMS, and CRM tools in one place, making it ideal for businesses looking to integrate multiple marketing channels.
• Pricing:
  Sendinblue offers a free plan for up to 300 emails per day, with premium plans starting at $25 per month for 20,000 emails.
• Best For:
  Businesses and eCommerce sites that need more than just email marketing and want access to additional tools like CRM, SMS marketing, and automation.

4. Mailster

Mailster is a premium newsletter plugin for WordPress that offers complete control over your email marketing directly from your WordPress dashboard. It’s a self-hosted solution, meaning you have full ownership of your email data.

• Key Features:
• Drag-and-drop email builder with a variety of templates
• Integration with SMTP servers for improved deliverability
• Automation tools for welcome emails, birthday emails, and more
• Real-time analytics to track opens, clicks, and bounces
• Subscriber management, segmentation, and list importing
• Integrates with popular WordPress plugins like WooCommerce and Contact Form 7
• Why It’s Great:
  Mailster is a self-hosted solution, which means you don’t need to rely on third-party email marketing services. You have full control over your email data, and you can send emails through any SMTP service for improved deliverability.
• Pricing:
  Mailster is a premium plugin that costs a one-time fee of $89, which includes lifetime updates.
• Best For:
  Users who prefer a self-hosted email marketing solution with complete control over their data.

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5. Mailchimp for WooCommerce

If you’re already using Mailchimp for your email marketing, the Mailchimp for WooCommerce plugin is a great way to integrate your email campaigns with your online store. This plugin syncs your WooCommerce store with Mailchimp, allowing you to create targeted email campaigns based on customer behavior.

• Key Features:
• Sync WooCommerce customer data with your Mailchimp account
• Send abandoned cart emails, product recommendations, and post-purchase follow-ups
• Create product-based email segments for targeted marketing
• Track email performance with advanced analytics
• Built-in forms for capturing new subscribers
• Why It’s Great:
  Mailchimp for WooCommerce is specifically designed for eCommerce store owners. It allows you to send highly targeted campaigns based on customer behavior, like abandoned carts and product recommendations, to drive more sales.
• Pricing:
  The plugin itself is free, but you’ll need a Mailchimp account, which offers both free and premium plans. Paid plans start at $11 per month.
• Best For:
  WooCommerce store owners who already use or plan to use Mailchimp for email marketing.

6. OptinMonster

While OptinMonster is primarily known for its lead generation features, it’s also an excellent tool for growing your email list and integrating it with your favorite email marketing service. OptinMonster doesn’t send newsletters itself, but it helps you grow your email list with pop-ups, slide-ins, and

other opt-in forms.

• Key Features:
• Exit-intent pop-ups, slide-ins, and other opt-in forms
• Integration with popular email marketing services like Mailchimp, AWeber, and ConvertKit
• Advanced targeting rules for displaying opt-in forms
• Drag-and-drop form builder with customizable templates
• A/B testing to optimize form performance
• Built-in analytics for tracking conversions
• Why It’s Great:
  OptinMonster is perfect for businesses looking to grow their email list quickly. It integrates with virtually all major email marketing services, allowing you to capture leads and send them directly to your preferred email tool.
• Pricing:
  OptinMonster starts at $14 per month, with higher-tier plans offering more advanced features.
• Best For:
  Website owners who want to grow their email list quickly and integrate it with third-party email marketing services.

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7. Constant Contact Forms

Constant Contact is another well-known email marketing service that offers a dedicated plugin for WordPress. The Constant Contact Forms plugin makes it easy to capture email addresses on your WordPress site and sync them with your Constant Contact account.

• Key Features:
• Customizable sign-up forms for capturing leads
• Integration with Constant Contact’s email marketing platform
• Drag-and-drop form builder
• Manage and segment contacts within Constant Contact
• Pre-designed email templates for newsletters, promotions, and more
• Detailed reporting on open rates, click-through rates, and other metrics
• Why It’s Great:
  Constant Contact offers an easy way to collect email addresses and send beautiful newsletters, promotions, and transactional emails to your subscribers. The plugin integrates seamlessly with the Constant Contact platform, making it easy to manage your email marketing efforts.
• Pricing:
  The plugin is free, but you’ll need a Constant Contact account, which starts at $20 per month.
• Best For:
  Small businesses, bloggers, and nonprofit organizations looking for an easy-to-use email marketing solution.

Conclusion

When it comes to choosing the best plugin for newsletters in WordPress, there’s no one-size-fits-all solution. Your choice will depend on your specific needs, whether you run a blog, an eCommerce store, or a small business.

For a seamless, all-in-one email marketing solution that integrates directly with WordPress, MailPoet stands out as a top choice, especially for WooCommerce stores. If you’re looking for more advanced marketing automation, Sendinblue offers a full-featured platform with a dedicated WordPress plugin.

For those who prefer more control over their email data and want to send newsletters without relying on third-party services, Mailster is an excellent self-hosted option.

Lastly, if your focus is on growing your email list and integrating with external email marketing tools, OptinMonster and Newsletter are great for capturing leads and managing large lists.

By evaluating these plugins based on features, pricing, and your specific requirements, you can confidently choose the best newsletter plugin for your WordPress site, helping you engage your audience and grow your email list effectively.